How to learn Digital Marketing

Digital marketing is the process of promoting and selling products or services on the Internet using one or more marketing channels like search engines, social media platforms, and PPC advertising.

With digital marketing, you can find audiences interested in your brand, interact with them, and nurture them until they become customers.

The most important digital marketing types are search engine marketing, content marketing, PPC advertising, social media marketing, and email marketing.

 

1. Search Engine Marketing

Search engine marketing is a major component of digital marketing.

SEM has to do with marketing on the various search engines using Search Engine Optimization (SEO) or Paid Search Advertising

1. Search Engine Marketing:

earch Engine Optimization (SEO)

SEO is the process of optimizing your website so that it ranks higher in the search engine’s organic results.

SEO is important in online marketing because it can drive highly targeted traffic to your website. It’s a slower process compared to Paid Ads, but it can generate better results in the long term..

Paid Social and Paid Search Advertising:

Ads that appear on social media are paid social ads, and all that seems on SERPs when you enter a query are paid search ads. Advertisers create these paid ads and compete with others for positions on their chosen social platform or the SERP for their selected search engine.

 Email Marketing:

Any marketing that occurs through email is known as email marketing, and it’s not just for newsletters and coupons. All marketing-related interaction over email fits into this category.

 Content Marketing:

Every effort to market through online content is considered content marketing (and often employs SEO, paid search, and paid social advertising). For example, all these content types (and more) are grouped under the content marketing category:

  • Blog posts
  • Videos
  • eBooks
  • White papers 

 Affiliate Marketing:

Affiliate marketing is a type of digital marketing in which companies reach out to third party websites to advertise their products and services. These are also known as referrals. The target audience of the affiliate website becomes important in this aspect of digital marketing. Some of the ways that affiliates are incentivized are based on:

  • Registrations
  • Email sign-ups
  • Sales and
  • Subscriptions

 Mobile Marketing:

Mobile Marketing is a type of digital marketing focused on reaching the target audience via mobile devices. We all are excessive users of mobile devices and there is a good chance of tapping on to their attention by following simple marketing strategies. Push notifications, emailers, social media posts, MMS, SMS, newsletters are a part of Mobile Marketing. 

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